Wednesday, February 28, 2007

Sex doesn't sell...

It’s not only the Labour Party that seems to be a little on the flaccid side these days. Europe’s largest sex shop chain Beate Uhse (in which the wonderfully named Dutch pornography entrepreneur Gerard Cok holds a 20.8 percent stake) , is having to close down its stores aimed at women due to, erm, a flagging performance. The price of Beate Uhse stock has plunged from its high of 29 euros at the company's stock market flotation to a very deflated 3.95 euros in November 2006. Surely, the idea of a sex shop chain trying to embrace female customers was not the brightest of corporate decisions in the first place. Or am I misreading the female psyche? Cue our friend from "Down Under", MsSmack….

9 comments:

Newmania said...

Funnuilty enough I was reading an article about Anne Summers in Orivate Eye which seems to be doing welll and is frequented by women.

The Eyee has a bit aabout the Anglican Chaplain for Istanbul Iain Shrerwood who has been suspended by the Bishop of Gibraltar . This Bishop seems an astonishing fellow...do you know of this ?

Anonymous said...

You miss the point on Beate Uhse and its franchise operation. It went public and then basically fell asleep.

It has a poor layout and had a cluttered area for female lingerie so decided to set up inplant stores in department stores but had merchanise of lower quality than Victoria's Secret.

It completely botched things by failing to see that it was had cluttered stores and an ageing population. Bringing in the Dutch was the final disaster

Ellee said...

I've never heard of this group, they obviously haven't done their marketing well. Everyone has heard of Anne Summers.

Hope that won't be too tough for you in Istanbul.

Newmania said...

I think IT is back in bed with his cold .
Told you , you have to rest. You`re a fule to yourself man

The Hitch said...

If anybody knows about sex shops its mr mania , so i am with him on this

Newmania said...

IT is out of commission. Would the replacement IT please ready himself for action

james higham said...

Ellee says: "Everyone has heard of Anne Summers."

Who's Anne Summers?

Newmania said...

Get up IT in your absence the world is slipping leftwards inch by inch

Ms Smack said...

I heard that women are going to CUBA to buy the real thing. Seriously. The sex-business in CUBA caters mostly to female consumers....

I think it is still a bit ballsy for women to admit they like sex-shop items, or porn. They are, after all, also mothers, and church-goers in some cases.

Its harder on us women to maintain that image, I reckon.